Marketing with QR Codes
QR Codes… they are popping up all over. You know those square looking bars codes that you've noticed in magazines and on airport posters. If you haven't already started incorporating them into your marketing... you should! It's simple, free and exciting!
The QR (quick read) codes have been around since the early 90's… they've been on boarding passes for a long time as you might recall… but now technology has made yet another wonderful turn giving retailers an amazing way to direct the smart-phone savvy consumer to a URL landing page designed to deliver a targeted message.
Let's use my friends at Uncle Matt's Organics. I was with them a couple of weeks ago and we were talking about how they currently educate consumers at point of purchase with shelf talkers and competitive sale prices. I suggested that they consider incorporating a QR Code onto a shelf talker that would offer a quick (and handy) way for consumers to get more information about making organics choices. Here's what they just rolled out:
It's time for some marketing tips from the Debster:
1) When a consumer wants to gather info but check out the details later they can scan and save the URL address right into their smart phone and go back to their scan history to retrieve their saved info
2) You can create a "v-card" QR Scan on your business card that can be easily added to someone's address book
3) You can create a online coupon, save it on your website, make a QR Code of that URL, and then add it onto a bag stuffer
4) QR Codes can be read online. Don't believe me? Give this example try and then friend askDebby to show that it worked!
5) People might jot down a website address on a piece of paper and are the chances that they ever get to that site? Scan and save... perfection!
6) How about at your check out driving people to your up-coming events page
7) Bottom of your cash register receipts?
8) I can feel the co-op opportunity getting ready to spring into action
9) On end caps and product displays driving cross merchandising opportunities
10) Okay and for number ten how about adding a QR Code onto a sale sign in your produce department driving the consumer to great recipes
Are your creative juices rolling yet? Sure hope so. Share some of your ideas with me and I'll be sure to pass them on! Marketing keeps getting better and better. Enjoy!
Until next time, here's wishing you a great day!
Debby
askDebby.com l Branding Toppers Co-op Labels l FREE Customizable Shelf Talkers Library l Become a Facebook Fan l Twitter l
The QR (quick read) codes have been around since the early 90's… they've been on boarding passes for a long time as you might recall… but now technology has made yet another wonderful turn giving retailers an amazing way to direct the smart-phone savvy consumer to a URL landing page designed to deliver a targeted message.
Let's use my friends at Uncle Matt's Organics. I was with them a couple of weeks ago and we were talking about how they currently educate consumers at point of purchase with shelf talkers and competitive sale prices. I suggested that they consider incorporating a QR Code onto a shelf talker that would offer a quick (and handy) way for consumers to get more information about making organics choices. Here's what they just rolled out:
It's time for some marketing tips from the Debster:
1) When a consumer wants to gather info but check out the details later they can scan and save the URL address right into their smart phone and go back to their scan history to retrieve their saved info
2) You can create a "v-card" QR Scan on your business card that can be easily added to someone's address book
3) You can create a online coupon, save it on your website, make a QR Code of that URL, and then add it onto a bag stuffer
4) QR Codes can be read online. Don't believe me? Give this example try and then friend askDebby to show that it worked!
5) People might jot down a website address on a piece of paper and are the chances that they ever get to that site? Scan and save... perfection!
6) How about at your check out driving people to your up-coming events page
7) Bottom of your cash register receipts?
8) I can feel the co-op opportunity getting ready to spring into action
9) On end caps and product displays driving cross merchandising opportunities
10) Okay and for number ten how about adding a QR Code onto a sale sign in your produce department driving the consumer to great recipes
Are your creative juices rolling yet? Sure hope so. Share some of your ideas with me and I'll be sure to pass them on! Marketing keeps getting better and better. Enjoy!
Until next time, here's wishing you a great day!
Debby
askDebby.com l Branding Toppers Co-op Labels l FREE Customizable Shelf Talkers Library l Become a Facebook Fan l Twitter l
Posted by Debby Swoboda at 5/4/2011 2:38 PM 
Categories: consumer campaign, consumer engagement, trends, merchandising ideas, marketing ideas
Tags: QR Code bar code marketing marketing to smart phone users
Categories: consumer campaign, consumer engagement, trends, merchandising ideas, marketing ideas
Tags: QR Code bar code marketing marketing to smart phone users
Comments