Investment Partnering in Marketing Campaigns
As you know I partner with companies that not only offer quality, science based, products but they go a step further in how they support retailers within our industry. It's great for a retailer to bring in new items but what about the partnership of helping those products moving off the shelf?
I like to think of this as "investment partnering - education 2 sales" which includes staff training, POP materials, educating consumers, creative event and marketing campaigns, social networking (marketing) that drive awareness (and sales), and my list goes on and on. It's more than just bring
I just posted an article on my askDebby.com PICKS page that thanks a company (Natural Factors) for how they support retailers - I used a ton of examples - check it out.
If you have invested in a line of products, or are about to, then I encourage you to reach out to the manufacturer and put together a marketing program designed to educate consumers and staff. Builds sales together by investing in the growth of a line you both believe in.
Investment partnering isn't about co-op dollars (though it could be incorporated) it's about the synergy and results created when the retailer and manufacturer work together to educate the consumer.
We know that education is key in our industry - its what helps us differentiate ourselves from the mass. Invest in partnering: education 2 sales is where the action is!!
Until next time, here's wish you a great day!
Debby
askDebby.com l Branding Toppers Co-op Labels l FREE Customizable Shelf Talkers Library l Become a Facebook Fan l Twitter l
I like to think of this as "investment partnering - education 2 sales" which includes staff training, POP materials, educating consumers, creative event and marketing campaigns, social networking (marketing) that drive awareness (and sales), and my list goes on and on. It's more than just bring I just posted an article on my askDebby.com PICKS page that thanks a company (Natural Factors) for how they support retailers - I used a ton of examples - check it out.
If you have invested in a line of products, or are about to, then I encourage you to reach out to the manufacturer and put together a marketing program designed to educate consumers and staff. Builds sales together by investing in the growth of a line you both believe in.
Investment partnering isn't about co-op dollars (though it could be incorporated) it's about the synergy and results created when the retailer and manufacturer work together to educate the consumer.
We know that education is key in our industry - its what helps us differentiate ourselves from the mass. Invest in partnering: education 2 sales is where the action is!!
Until next time, here's wish you a great day!
Debby
askDebby.com l Branding Toppers Co-op Labels l FREE Customizable Shelf Talkers Library l Become a Facebook Fan l Twitter l
Posted by Debby Swoboda at 1/28/2011 10:33 AM 
Categories: employee education, consumer engagement, vendor partnership, staff training, retailer education, marketing ideas
Tags: consumer marketing campaign vendor partnership staff education investment partnering
Categories: employee education, consumer engagement, vendor partnership, staff training, retailer education, marketing ideas
Tags: consumer marketing campaign vendor partnership staff education investment partnering
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