Educational Shelves for Consumer Education & Sales
Natural product retailers have always been known and trusted for sharing educational information with
Information is shared in many forms from one-on-one consultations to seminars, from newsletters to radio shows, and today with websites, social networks, and yes, even blogs.
When thinking about ways to educate in-store consumers consider merchandising as a simple way to create consumer engagement through a display that I refer to as an educational shelf. This display can be added to an in-line shelf set, incorporated into an end cap, or even presented on a featured display table. Think of this type of opportunity as if it were a retail store window-display that caught someone’s attention and brought them into your store to learn more.
An educational shelf captures the consumer’s attention and engages with them by offering product information, samples, recipes, event notices, and offers companion items from other areas of the store.
Not every display warrants an educational shelf display however when you wish to highlight product attributes, share educational support, and make cross merchandising suggestions – this form of merchandising (and marketing) might just be the tool that you’ve been searching for.
END CAP TIPS:
• An educational shelf should be set at a height or location where customers can easily view the entire display message. Ultimately the goal of displaying an educational shelf is to engage and educate the consumer while encouraging sales.theme, brand, messages, etc.)
• Choose the correct number of items to feature (3-4 items are the normal amount)
• Build a full display (plan for ways to fill the display based on the sizes of products being featured)
• Visual appeal (consider size and shape of product, and packaging features including color)
• Cross-merchandising opportunities (select items from other departments that create a sales synergy with your display like peanut butter and jelly)
An educational shelf offers an opportunity for retailers to share information that can easily be changed throughout the month supporting different attributes and marketing endeavors. Take photos of the ones you build so that you can use them as training tools or future mini plan-o-grams!
Until next time, here's wishing you a great day!
Debby
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this coming Saturday, March 13, 2010 at 3-6pm in room 204AB for the Retailer Toolbox presentation and workshop. LEARN MORE>>
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Posted by Debby Swoboda at 3/9/2010 5:38 PM 
Categories: consumer engagement,merchandising ideas,marketing ideas
Tags: merchandising marketing tips marketing message delivery cross merchandising signage customer engagement consumer marketing campaign
Categories: consumer engagement,merchandising ideas,marketing ideas
Tags: merchandising marketing tips marketing message delivery cross merchandising signage customer engagement consumer marketing campaign
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