"The New Rules of Marketing & PR"
Every once in a while I come across a book that I feel retailers should add to their "how-to marketing" library. I have a new one for you... and it's so worth it! I actually have it in audio as well as the paperback. The title is "The New Rules of Marketing & PR" by David Meerman Scott.
One of the many things that I have learned over the years in the world of marketing and PR is how important it is to add your own personality to what you present and share. One of the tools that is available on askDebby.com are free shelf talker templates for retailers and I encourage users to add logos and copy to change them - make them theirs! Well, this book is
exciting because it teaches and encourages you to share your personality and bring your Marketing and PR up to date. Lots of great examples of why and how are included. I feel like I could have written this book... but David did, and I'm so glad he did.
I'll be talking about the book and using it as a reference during a couple of my upcoming talks. I'll have a copy with me if you want to check it out. If you're planning on attending any of the Tree of Life Customer Appreciation Weekends - I'll be part of their expert panel presenting the "7 Traits for the Perfect Natural Foods Store." Part of what I will be sharing is communicating through today's media. Join us and gather some of my tips and then be sure to add them to "The New Rules of Marketing & PR."
One last little note... eBooks are the building rage. They are short, sweet, and many times fun to read. The first one a read a few years ago was "Viral Marketing"... you guessed it, by David Meeerman Scott. Check it out... it's free and might get some of those creative juices rolling.
Until next time, here's wishing you a great day!
Debby
askDebby.com
Upcoming FREE TeleTrainings
Co-op Branding Labels
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One of the many things that I have learned over the years in the world of marketing and PR is how important it is to add your own personality to what you present and share. One of the tools that is available on askDebby.com are free shelf talker templates for retailers and I encourage users to add logos and copy to change them - make them theirs! Well, this book is
exciting because it teaches and encourages you to share your personality and bring your Marketing and PR up to date. Lots of great examples of why and how are included. I feel like I could have written this book... but David did, and I'm so glad he did. One last little note... eBooks are the building rage. They are short, sweet, and many times fun to read. The first one a read a few years ago was "Viral Marketing"... you guessed it, by David Meeerman Scott. Check it out... it's free and might get some of those creative juices rolling.
Until next time, here's wishing you a great day!
Debby
askDebby.com
Upcoming FREE TeleTrainings
Co-op Branding Labels
Picks
Gluten Free Sunshine Network
People Are Talking
Posted by Debby Swoboda at 7/27/2009 4:41 PM 
Categories: Suggested reading, marketing ideas
Tags: askDebby.com marketing tips Viral Marketing social networking retailer education The New Rules of Marketing and PR
Categories: Suggested reading, marketing ideas
Tags: askDebby.com marketing tips Viral Marketing social networking retailer education The New Rules of Marketing and PR
Wow - thanks for "consuming" my book in two ways! I appreciate you writing about it here. Best, David
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I'm going to be doing some seminars over the next couple of months and then again December... I'm going to encourage all attendees to pick up your book. Such a great resource. You write in an easy to understand fashion and offer information that will surely help many retailers in the natural products industry! Thank you!
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You flatter me. Thanks again!
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Thats really very nice blog, I am impressed.
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This is really nice and interesting blog.I m glad to know.
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