Retail signage is more than a shelf talker - it's the attached message that can really count!
What messages are you delivering to your customers via your in-store signage? Are they telling your customers that you care for them all the way down to every detail?
If not, it might be time to clean up your (sign) act!
Check this out... I took a photo of a "hand written" sign and then, thanks to desktop publishing, I made a sign from one of the askDebby.com shelf talker templates... isn't the difference amazing?
What are you telling your customers?
SIGN ISSUE: Hand written signs are out. COMMENT: Now days with commuters retailers can reflect a professional, clean message to their customers.
SIGN ISSUE: Help wanted sign on the front door? COMMENT: Never! EXAMPLE: Think about going to a fine dining restaurant and coming up to the front door and seeing a sign posted stating "chef wanted." What would go through your mind?
SIGN ISSUE: A display with no sign at all. COMMENT: Tells the customer it's a secret, someone is too busy or isn't thorough enough to make it easy for the customer.
SIGN ISSUE: Dirty, faded, crumpled, not hung straight signs. Maybe even with old tape stuck on the shelf from previous signs. COMMENT: The thought is killing me here, but I know that if you are an owner reading this you might say, "not in my store." Great. But have you done a signage tour lately to make sure.
SIGN ISSUE: A big "returns" sign right inside the front door. COMMENT: Customer might think that your store might have a real problem with the products you sell or that your staff suggests. EXAMPLE: I have a retailer friend that has signs hanging that say "100% Guarantee", now that sends a totally different message.
I have an idea! Why not enter your store tomorrow through the front and take the view through your customer's eyes. Notice the messages that you are sharing through your signage. Everything might be just perfect and if not - you have the incredible opportunity to make change happen!
If you have any questions, please ask. I would love to hear from you. Want to show off a photo of how you make signage work at your store or how one of the askDebby.com shelf talker or sign templates has helped with your message deliveries... please send them my way!
Until next time, here's wishing you a great day! Debby
askDebby.com
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If not, it might be time to clean up your (sign) act!
Check this out... I took a photo of a "hand written" sign and then, thanks to desktop publishing, I made a sign from one of the askDebby.com shelf talker templates... isn't the difference amazing?
What are you telling your customers?
SIGN ISSUE: Hand written signs are out. COMMENT: Now days with commuters retailers can reflect a professional, clean message to their customers.
SIGN ISSUE: Help wanted sign on the front door? COMMENT: Never! EXAMPLE: Think about going to a fine dining restaurant and coming up to the front door and seeing a sign posted stating "chef wanted." What would go through your mind?
SIGN ISSUE: A display with no sign at all. COMMENT: Tells the customer it's a secret, someone is too busy or isn't thorough enough to make it easy for the customer.
SIGN ISSUE: Dirty, faded, crumpled, not hung straight signs. Maybe even with old tape stuck on the shelf from previous signs. COMMENT: The thought is killing me here, but I know that if you are an owner reading this you might say, "not in my store." Great. But have you done a signage tour lately to make sure.
SIGN ISSUE: A big "returns" sign right inside the front door. COMMENT: Customer might think that your store might have a real problem with the products you sell or that your staff suggests. EXAMPLE: I have a retailer friend that has signs hanging that say "100% Guarantee", now that sends a totally different message.
I have an idea! Why not enter your store tomorrow through the front and take the view through your customer's eyes. Notice the messages that you are sharing through your signage. Everything might be just perfect and if not - you have the incredible opportunity to make change happen!
If you have any questions, please ask. I would love to hear from you. Want to show off a photo of how you make signage work at your store or how one of the askDebby.com shelf talker or sign templates has helped with your message deliveries... please send them my way!
Until next time, here's wishing you a great day!
askDebby.com
Upcoming FREE TeleTrainings
Co-op Branding Labels
Picks
Gluten Free Sunshine Network
People Are Talking
Posted by Debby Swoboda at 7/14/2009 4:38 PM 
Categories: retailer education, marketing ideas, All, retail signage
Tags: shelf talkers askDebby.com marketing tips signage in-store signage retailer education
Categories: retailer education, marketing ideas, All, retail signage
Tags: shelf talkers askDebby.com marketing tips signage in-store signage retailer education
What is the best source for shelf talker supplies; clips, templates, etc.?
I need clips, etc. that are compatible with grocery store shelves.
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The company that I have recommended for years is Fasteners for Retailers. http://ffr.com. I especially like the holders that offer the "SuperGrip" technology - it helps keep signs straight. I suggest requesting the current catalogs (there are two) so that you can easily see their offerings and then it's easy to order online. They offer great customer service. Hope this helps.
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