Retailer Questions: Twitter, Viral Marketing, and Window Signage
I've received some great questions lately and decided that answering them through my blog might benefit a few additional readers, so thanks for your questions, and please keep them coming.
Q) I want to follow and reply to some people on Twitter but not necessarily have my conversation open to my customers. Any ideas?
A) Actually having 3 accounts isn't bad. (Note: you must have a valid email account for each Twitter address.)
ONE: Use for you personal communications.
TWO: Use for connecting with your customers.
THREE: Use for gathering information and tools to help you stay informed so that you can share information through your TWO account.
Let's say you want follow @askDebby on Twitter to gather little tips that support your marketing endeavors. This information isn't what you want your customers connected to, so you would follow @askDebby on your Twitter THREE account.
EXAMPLE: @askDebby (Twitter THREE) might share an advocacy opportunity that was linked back to @NaturalProdFdn. You can copy the @askDebby (Twitter THREE) post, paste it into your Twitter TWO message, and add "RT (space) @askDebby" in front of the copied message targeting your followers. (RT stands for ReTweet.) Don't send too many retweets you don't want your followers to get bored - they want to hear what you have to say!
Q) What is viral marketing?
A) According to Wikipedia it is refers to marketing techniques that increases brand awareness through social networking. It's word of mouth marketing spread in today's online world of communication.
One of the first eBooks that I read on the subject was by David Meerman Scott titled: Viral Marketing and this week I downloaded his new book World Wide RAVE from Amazon and I can't wait to listen to it on my travels later this week. Check out this fun video to see an example of creating something to talk about! Sometime just grabbing a few ideas gives you the input needed to create something grand based on what you have to offer!
Q) What's the best way to hang signs on the door and windows of your store?
A) Tape is out!! What I love to use are those little thumbtacks that go into suction cups like the example from Fasteners For Retailers. Also make sure you line up the tops of your signs in your window display creating a clean, appealing look for your approaching customer.
Call the 800 number for Fasteners For Retailers and ask them to send you a catalog... best tool box for items for retailers. It's a true candy store!
That's a wrap for today! Until next time, here's wishing you a great day!
Debby
Q) I want to follow and reply to some people on Twitter but not necessarily have my conversation open to my customers. Any ideas?
A) Actually having 3 accounts isn't bad. (Note: you must have a valid email account for each Twitter address.)
ONE: Use for you personal communications.
TWO: Use for connecting with your customers.
THREE: Use for gathering information and tools to help you stay informed so that you can share information through your TWO account.
Let's say you want follow @askDebby on Twitter to gather little tips that support your marketing endeavors. This information isn't what you want your customers connected to, so you would follow @askDebby on your Twitter THREE account.
EXAMPLE: @askDebby (Twitter THREE) might share an advocacy opportunity that was linked back to @NaturalProdFdn. You can copy the @askDebby (Twitter THREE) post, paste it into your Twitter TWO message, and add "RT (space) @askDebby" in front of the copied message targeting your followers. (RT stands for ReTweet.) Don't send too many retweets you don't want your followers to get bored - they want to hear what you have to say!
Q) What is viral marketing?
A) According to Wikipedia it is refers to marketing techniques that increases brand awareness through social networking. It's word of mouth marketing spread in today's online world of communication.
Q) What's the best way to hang signs on the door and windows of your store?
A) Tape is out!! What I love to use are those little thumbtacks that go into suction cups like the example from Fasteners For Retailers. Also make sure you line up the tops of your signs in your window display creating a clean, appealing look for your approaching customer.
Call the 800 number for Fasteners For Retailers and ask them to send you a catalog... best tool box for items for retailers. It's a true candy store!
That's a wrap for today! Until next time, here's wishing you a great day!
Debby
Posted by Debby Swoboda at 6/18/2009 6:37 PM 
Categories: Suggested reading, retailer education, retailer question, marketing ideas, All, retail signage
Tags: askDebby.com marketing tips Twitter Viral Marketing signage social networking in-store signage
Categories: Suggested reading, retailer education, retailer question, marketing ideas, All, retail signage
Tags: askDebby.com marketing tips Twitter Viral Marketing signage social networking in-store signage
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