Branding labels for TOMA - Top of mind awareness
“Top Of Mind Awareness” TOMA for short, is what we want to create in all of our marketing endeavors – ranking high in the minds of our consumers.
Count all the places that you currently display your store logo. I’m sure that you could make a list down to the floor. How many times a month, week, or day does your customer see your logo in each of those places? How often would you them to? I know, silly question right? No, not really. How would you like your customers to see your logo every day and even better when they see your logo they think of you as their wellness partner?
TRY THIS EXERCISE: Take all of your personal supplement bottles that you use each day and place them on the counter or table in front of you. Now take a fine tipped marker and draw your logo on the top of each one… for those who are in a hurry, a simple “hi” will do. When finished, put those items back where you’ll be searching for them in the morning.
Good morning, rise and shine! Let’s go take our supplements! First, pick up one of the products from yesterday, what’s the first thing you see? The message on top stating “good morning wellness partner,” right? Think about the number of impressions that you can make in a single day.
HERE'S THE SOLUTION: create TOMA with your customers by attaching a simple branding label to the top of your supplement bottles your store. (There a ton of other uses for branding labels, too - can't wait to share them with you!)
"Branding labels are just amazing and affordable way to deliver daily messages to your customers and can be used in so many other ways to brand and market your store."
Okay, I can’t leave you hanging. Never fear, Debby’s here. Learn more about branding, branding labels, and TOMA marketing tips by attend one of my FREE TeleTrainings titled “Making an impression: creating TOMA, a simple branding exercise.”
To register, click on the date & time link below:
Thursday, Jun 25, 2009 3:00 PM - 4:00 PM EDT
Thursday, Jul 16, 2009 9:00 AM - 10:00 AM EDT
To view the askDebby.com entire TeleTraining Schedule >> CLICK HERE
Until next time, here’s wishing you a great day!
Debby
askDebby.com
To learn more about branding labels and the co-op printing savings program that I created for retailers, please visit the askDebby.com “branding label page”.
Count all the places that you currently display your store logo. I’m sure that you could make a list down to the floor. How many times a month, week, or day does your customer see your logo in each of those places? How often would you them to? I know, silly question right? No, not really. How would you like your customers to see your logo every day and even better when they see your logo they think of you as their wellness partner?
TRY THIS EXERCISE: Take all of your personal supplement bottles that you use each day and place them on the counter or table in front of you. Now take a fine tipped marker and draw your logo on the top of each one… for those who are in a hurry, a simple “hi” will do. When finished, put those items back where you’ll be searching for them in the morning.
Good morning, rise and shine! Let’s go take our supplements! First, pick up one of the products from yesterday, what’s the first thing you see? The message on top stating “good morning wellness partner,” right? Think about the number of impressions that you can make in a single day.
HERE'S THE SOLUTION: create TOMA with your customers by attaching a simple branding label to the top of your supplement bottles your store. (There a ton of other uses for branding labels, too - can't wait to share them with you!)
Okay, I can’t leave you hanging. Never fear, Debby’s here. Learn more about branding, branding labels, and TOMA marketing tips by attend one of my FREE TeleTrainings titled “Making an impression: creating TOMA, a simple branding exercise.”
To register, click on the date & time link below:
Thursday, Jun 25, 2009 3:00 PM - 4:00 PM EDT
Thursday, Jul 16, 2009 9:00 AM - 10:00 AM EDT
To view the askDebby.com entire TeleTraining Schedule >> CLICK HERE
Until next time, here’s wishing you a great day!
Debby
askDebby.com
To learn more about branding labels and the co-op printing savings program that I created for retailers, please visit the askDebby.com “branding label page”.
Posted by Debby Swoboda at 6/3/2009 10:55 AM 
Categories: Debby's TeleTrainings, trends, retail branding, retailer education, marketing ideas, All, private label
Tags: branding labels TOMA in-store signage co-op label program marketing tips private label branding askDebby
Categories: Debby's TeleTrainings, trends, retail branding, retailer education, marketing ideas, All, private label
Tags: branding labels TOMA in-store signage co-op label program marketing tips private label branding askDebby
Now that is a great idea! Thanks for sharing. I have a new logo and business cards, and this would be a great way to get the logo and name out in more ways. I am wondering if it is difficult to find someone who can custom print a mass of round stickers?
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This seems like a lesson in commonsense. yet, this is something which is lacking in most of our lives. So, thank you for your tips.
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