Ten Gluten-Free Marketing Opportunities
This week I taught a TeleTraining about Gluten Free Awareness and spoke about all the consumers that are coming into our stores who are dealing with some sort of gluten awareness issue: gluten intolerance, Celiac Disease, food allergies or just interested in consuming less gluten.
It seems like retailers have been given an opportunity to be featured again as the “natural community meeting place and resource center” as well as retail outlet due to people looking to learn about this major health issue that affects hundreds of people in our community.
There are currently tons of publications coming into the lime light now from FREE downloadable PDFs to cookbooks, even YOUTUBE has all kinds of videos like this one that was taped by a FOX TV Baltimore affiliate interviewing the author of “Nearly Normal Cooking for Gluten-Free eating”, Jules E. D. Shepard. Click this link to watch.
Years ago there were no support groups and very little published information available for people diagnosed with Celiac Disease. Now even
NIH (National Institute of Health) has a Celiac Disease Awareness Campaign (www.celiac.nih.gov) that has research information and educational materials in both English and Spanish.
Retailers can take advantage of all of this information and pull together some great marketing opportunities within their stores and communities with just a little extra planning and creative preparation.
Gluten-Free consumers enjoy relationships and the opportunity to share with “like” others. As retailers you can create ways to offer your store as a “come to place” for meetings, learning, and shopping. With all of this in mind I decided to create ten gluten-free marketing opportunities for you to consider adopting at you store. Consider inviting local support groups to help partner or participate in some of the activities and have them spread the word (word of mouth marketing) about your store and your support of issues that are very important to their members and friends.
So here you are direct from askDebby.com central 10 Gluten-Free Marketing Opportunities
Until next time here’s wishing you a great day!
Debby
It seems like retailers have been given an opportunity to be featured again as the “natural community meeting place and resource center” as well as retail outlet due to people looking to learn about this major health issue that affects hundreds of people in our community.
There are currently tons of publications coming into the lime light now from FREE downloadable PDFs to cookbooks, even YOUTUBE has all kinds of videos like this one that was taped by a FOX TV Baltimore affiliate interviewing the author of “Nearly Normal Cooking for Gluten-Free eating”, Jules E. D. Shepard. Click this link to watch.
Years ago there were no support groups and very little published information available for people diagnosed with Celiac Disease. Now even
NIH (National Institute of Health) has a Celiac Disease Awareness Campaign (www.celiac.nih.gov) that has research information and educational materials in both English and Spanish. Retailers can take advantage of all of this information and pull together some great marketing opportunities within their stores and communities with just a little extra planning and creative preparation.
Gluten-Free consumers enjoy relationships and the opportunity to share with “like” others. As retailers you can create ways to offer your store as a “come to place” for meetings, learning, and shopping. With all of this in mind I decided to create ten gluten-free marketing opportunities for you to consider adopting at you store. Consider inviting local support groups to help partner or participate in some of the activities and have them spread the word (word of mouth marketing) about your store and your support of issues that are very important to their members and friends.
So here you are direct from askDebby.com central 10 Gluten-Free Marketing Opportunities
- Create a gluten-free educational shelf or area in your store with monthly features (product, education, and recipes) that change to keep consumers engaged
- Have a gluten-free taste testing event
- Hold a gluten-free store tour (goody bags for all registered attendees – registration includes email)
- Create a gluten-free awareness customer packet
- Hold a gluten-free community birthday party
- Have a gluten-free recipe contest – enlist celebrity judges and create a community gluten-free cookbook (PDF format that you can make available on your website)
- Sponsor a local support group by offering a meeting area in your store – include a “bring a gluten-free friend” component
- Offer a gluten-free cooking class series (encourages people to visit your store more that once)
- Create a gluten-free vendors sponsorship program that features an end cap deal and activity to support consumer education in you store
- Create a gluten-free club with unadvertised specials just for members
Until next time here’s wishing you a great day!
Debby
Posted by Debby Swoboda at 10/7/2008 7:39 AM 
Categories: "whenever" thoughts, Gluten Free Sunshine Network, Debby's TeleTrainings, retailer education, Gluten Free, All
Tags: gluten free marketing marketing tips retailer education consumer marketing campaign askDebby
Categories: "whenever" thoughts, Gluten Free Sunshine Network, Debby's TeleTrainings, retailer education, Gluten Free, All
Tags: gluten free marketing marketing tips retailer education consumer marketing campaign askDebby
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