Personality not included
Recently I found myself sending extra time in the airport due to my airline ticket being canceled.
I do try to find good in most situations (even though this one was a bit challenging) however I do have a good story to share. I found myself in the terminal bookstore and discovered a fascinating book:
"*Personality not included" by author Rohit Bhargava "*Why Companies Lose Their Authenticity - And How Great Brands Get It Back". Click here to see an interview by the author It's hot off the press being released earlier this month.
As you may know I am a consultant in the natural products industry who specializes in merchandising, marketing, and storytelling education programs. I specialize in supporting and encouraging retailers. This book wouldn't let me put it down. It shared such great "case studies" in easy to understand examples that just abut anyone interested in growing their business could learn and be apply new energy into their word-of-mouth marketing efforts by simply using this wonder book as a reference.
MY RECOMMENDATION: check it out... it's well worth the effort... might even change the way you do business.
Until next time, here's wishing you a great day!
Debby
askDebby.com l Read This l Retailer Forum l Branding Toppers l Bowl Cherries l
I do try to find good in most situations (even though this one was a bit challenging) however I do have a good story to share. I found myself in the terminal bookstore and discovered a fascinating book:
As you may know I am a consultant in the natural products industry who specializes in merchandising, marketing, and storytelling education programs. I specialize in supporting and encouraging retailers. This book wouldn't let me put it down. It shared such great "case studies" in easy to understand examples that just abut anyone interested in growing their business could learn and be apply new energy into their word-of-mouth marketing efforts by simply using this wonder book as a reference.
MY RECOMMENDATION: check it out... it's well worth the effort... might even change the way you do business.
Until next time, here's wishing you a great day!
Debby
askDebby.com l Read This l Retailer Forum l Branding Toppers l Bowl Cherries l
Posted by Debby Swoboda at 4/23/2008 8:04 AM 
Categories: consumer campaign, consumer engagement, customer retention, Suggested reading, retailer education, marketing ideas, trends
Tags: Word of Mouth marketing retailer education consumer marketing campaign staff education customer engagement marketing tips marketing message delivery customer retention
Categories: consumer campaign, consumer engagement, customer retention, Suggested reading, retailer education, marketing ideas, trends
Tags: Word of Mouth marketing retailer education consumer marketing campaign staff education customer engagement marketing tips marketing message delivery customer retention
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